So, Dove Has This New Commercial…

So, there’s a new video going all kinds of viral because of it’s message about female beauty. How we see ourselves versus how others see us. It emphasizes how critical we are of our appearance. Let’s be clear on this. Our appearance. Not our inner beauty. Or our smarts. Or kind acts. Or anything else but our hair, chin, eyes, and shape of our face. What we see when we look in the mirror.

https://www.youtube.com/watch?v=iswiKQbtwXQ

The message? How we think of ourselves in terms of appearance affects every aspect of our lives. And most women don’t appreciate how beautiful they are. Ergo, we’re not as happy or confident as we should be.

Well, there’s a shocker. ┬áNot like our insecurities haven’t turned the health and beauty market into a multi-billion dollar industry or anything.

The answer? Celebrate our natural beauty. Buy Dove products.

Because let’s be clear on something else. They want us to use their shampoos and lotions, etc. And great on them. We all need those things. And there’s nothing wrong with a message that suggests we should be kind to ourselves when we look in the mirror. To appreciate the beauty staring back at us. We all have it. And if watching their video inspires you to look for some of that awesomeness the next time you’re in front of a mirror — wonderful!

But Dove is also owned by the same company (Unilever) who sells Axe. So there you go.

We need to find the self-confidence to know we’re beautiful because of who we are, what we believe, and the things we do. Because we are unique. We are individuals who are more than the sum of our physical parts.

Because we are not here to be seen. We are here to be heard.

2 thoughts on “So, Dove Has This New Commercial…

  1. Heh. Axe. Can’t say I’m surprised. Dove just markets to a different set of individuals. And yeah, it’s just marketing, but the message is a good one. It won’t necessarily make me buy more Dove. It did make me think, though – which is always a good thing. =o)

    (it also made me cry. darn them.)

    • Hi B.E. Thinking is good! And anytime we take a second to stand back and think a positive thought instead of critical one that’s great. But even as we embrace a more natural or realistic ideal of beauty we still bestowing more importance on appearance than intellect.

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