Mr. Jeffries, you may not think we’re cool but, believe me, we’re okay with that.
You know how it is. You go to the mall and you get a little crazy over the sheer volume of clothing stores and choice of retailers. You think there has to be some way to narrow it down. Some way to shop for your teenage son or daughter but have it be a little less intimidating. If only you knew what stores to skip and not waste your time on, let alone your hard-earned money.
So thank you Mr. Jeffries of infamous Abercrombie & Fitch fame for narrowing that choice down so succinctly. Not that you care we won’t be shopping at your stores as we can hardly be accused of ‘cool’ in this house. We’ve never quite gotten the hang of ‘cool’, thank goodness. We’ve always just kind of done or worn whatever we wanted.
So, we’re not going to waste any sleep over your words. Or your opinion. But those pink sweatpants? They’re in the garbage. Just my little way of sticking it to the man. Funny thing? No one’s noticed they’re gone. Or cares we won’t be shopping at your stores. Ever. Again.
A Message to Abercrombies by Sara Taney Humphreys / Huffington Post
So, there’s a new video going all kinds of viral because of it’s message about female beauty. How we see ourselves versus how others see us. It emphasizes how critical we are of our appearance. Let’s be clear on this. Our appearance. Not our inner beauty. Or our smarts. Or kind acts. Or anything else but our hair, chin, eyes, and shape of our face. What we see when we look in the mirror.
The message? How we think of ourselves in terms of appearance affects every aspect of our lives. And most women don’t appreciate how beautiful they are. Ergo, we’re not as happy or confident as we should be.
Well, there’s a shocker. Not like our insecurities haven’t turned the health and beauty market into a multi-billion dollar industry or anything.
The answer? Celebrate our natural beauty. Buy Dove products.
Because let’s be clear on something else. They want us to use their shampoos and lotions, etc. And great on them. We all need those things. And there’s nothing wrong with a message that suggests we should be kind to ourselves when we look in the mirror. To appreciate the beauty staring back at us. We all have it. And if watching their video inspires you to look for some of that awesomeness the next time you’re in front of a mirror — wonderful!
But Dove is also owned by the same company (Unilever) who sells Axe. So there you go.
We need to find the self-confidence to know we’re beautiful because of who we are, what we believe, and the things we do. Because we are unique. We are individuals who are more than the sum of our physical parts.
Because we are not here to be seen. We are here to be heard.